SIGB • 23rd June 2025

SIGB Content Creation

I manage the Snowsport Industry of Great Britain's website content, newsletter, social media, marketing and member communications.

Rab • 15th May 2025

La Rubia

An athlete story about grit, determination, and finding balance, transformed into content for use across multiple channels.

Fall Line Magazine / Rab • 5th May 2025

Odyssey of Loppa

A self-sufficient, multi-day ski mission in search of exciting descents inside the Arctic circle. Could this be ski touring in its purest form? Rab athletes Lisen Strom and Thea Kopala Rehme find out for themselves.

Fall Line Adventure • 5th May 2025

15 Minutes With... Pete Whittaker

Talking Greenland missions, climbing solo and building a crack climbing community with the Brits who's aced the world's toughest climbs.

Fall Line Magazine • 5th May 2025

Alaskan Highs & Lows

In 2022, Sam Anthamatten teamed up with extreme snowboarder Victor de Le Rue to make an Alaskan ski movie Free Rider. Here, Sam reflects on what he learned and how it can be applied to all backcountry adventures

Rab / Fred Marmsater • 5th May 2025

Shkhara

A ski mountaineering team venture into the remote Georgian wilderness to tackle Shkhara, Europe’s third-highest peak. While contending with an unprecedented warm cycle they find solace in epic ski terrain, a loyal camp dog, and the enduring hospitality of a region on the edge of change.

Top Out Brewery • 2nd December 2022

Change Yer Altitude

The Top Out Brewery created a signature beer for Rab to be handed out at Sky Running and Ultra Race events around the globe. The beer can copy had to reflect the gruelling nature of this serious Type 2 fun.

Rab • 5th September 2022

We are the Mountain People.

The introduction to Rab's AW22 workbook is the basis for their Winter Defines Us campaign. This copy flows through print ads, social posts and all promotional content for the upcoming winter season.

Adventure Travel Magazine • 2nd December 2020

Backcountry in Slovakia

Deep in the Tatra mountains, a mountain community is thriving.

Backcountry Magazine • 2nd December 2020

Real. Interesting.

A chat with a freeski legend, we discuss the merits and pitfalls of globalisation and find out about where John would like to ski next